Why Seth Godin's Purple Cow Is Just As Relevant For Marketers 14 Years Later

It is amazing that Seth Godin's ideas from 2003 are more relevant today than ever. Seth Godin wrote Purple Cow before the iPhone, social media and digital communication was even a thing. His principles are as relevant today as they were before the advent of digital everything. Here are some principles that were true then, and will continue to be true for any marketers that want to  continue to make an impact 20 years in the future: Very Good Is Boring: Many things are very good. People wanted to hear from the exceptionally good, the most effective, most inspiring, most profitable. There are a lot of people that are very good at what they do, but they do not stand out in a crowd. Take the money and time that you would put in mainstream advertising and put it into solving a problem: The book was written at a time when companies were learning about more quantifiable forms of advertising, promotion, sales, and lead generation. Simply branding yourself is no longer good enough. Spend that time and money to build a great product that solves a real problem. Build a product that people want to share: Virality is a common term now. Make sure that you are solving problems and creating a great experience. There is too much competition out there to make an average product or service. The experience has to get them talking. Focus on Sneezers: Sneezers are people who want to share everything that they are doing. They are the promoters of the consumer world. To think this book was written before Facebook, Twitter and LinkedIn were household names. The concept of a sneezer is obvious these days with the advent of ubiquitous blogs and bloggers. Being safe is risky: The status quote is the biggest challenge you will ever face in business. With an eager group of innovative millennials climbing the ranks it is a matter of adaptation or extinction. All too often people blame other age groups or ethnicities or religions for their lack of employment or wage growth. The problem lies in each one of us and our inability to learn, adapt and evolve. Instead of investing in a dying product, invest in building a new product: Don't just adapt what you have to try and maintain some market share. Look at companies like Kodak that are no longer with us. They made innovations, but it was for a dying product. Continuously build and rebuild. After 40 years Nike is not just a running shoe company,  it is a technology company that has rebuilt products with the use of logistics, materials and digital products. Sell to people who are listening: Pick a group of people that have pain and that are willing to learn and grow to solve that pain. Targeting individuals that are content with the status quo and are averse to change will not allow you to create new products and solve new problems. Defining a personal goal of learning and joining a culture of continuous excellence through innovation is the only thing that will keep your career and company alive. You know exactly who the people are that did not do this, they are the ones pointing fingers at everybody else for their problems. None of these concepts are easy, but they are necessary for adapting to an increasingly competitive world. About VidFox: VidFox is the easiest way to generate heat maps, leads and google analytics from your business videos for FREE! @vidfoxleads